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Question

Parent-Child Accounts

  • July 24, 2026
  • 0 replies
  • 4 views

raphael_malet

Hi everyone, 

I’m interested to see how accounts could be leveraged in a rather specific way. 

I’m thinking about a use case where a Parent Company (Acme) has Subsidiaries (Acme France, Acme USA, Wayne Corp...), with sometimes different domain names.

Traditional rules to tag these companies’ conversations, as VIP through the domain name for instance, could fail. 

In analytics, it would also be interesting to be able to select the parent company with its children companies nested, similar to the Tag > Sub-tag functionality.  On the picture below it makes sense that all “Acme” companies would be related, but Acme Inc could also own companies using a totally different name. Would be nice to have for reporting

 

Is there a way to tie a Parent Company with its child? 

I saw an Account Custom Field “Parent Account ID”, does it integrate with the existing Salesforce functionality as shown below -- Hilton > DoubleTree > DoubleTree country subsidiaries

 

Thank you for your time !