We use the “Create Jira Issue” and “Create Jira Comment” automation actions to sync Front with Jira. Unfortunately, neither of these actions support rich text formatting. The issue description / comment body is sent to Jira as plain text, which means that hyperlinks are not automatically converted to clickable links.
It would be helpful if both of these options supported some form of rich text formatting, such as Wiki Markup, Markdown, or HTML.
As an example, this description in the automation action:

Produces this result in Jira:

Note that the links are not clickable, and none of the formatting is applied.